Like in all industrial societies, in the United States economic planning was a prominent political-economic ideal in the wake of World War II. Paying attention to the postwar decades, this article focuses on how and why private American industrial corporations appropriated the practice and rhetoric of planning, in the context of the outbreak of the Cold War. This corporate appropriation displaced debates about planning into a social and cultural register in the United States. Paradoxically, the outward-looking U.S. state accepted robust (...) state planning regimes abroad even as the Cold War hampered the legitimacy of state-centered economic planning at home. The paradox helped set the stage for the global crisis of industrial societies after 1968 that brought the postwar era to a close and would ultimately undermine economic planning everywhere. (shrink)

Like in all industrial societies, in the United States economic planning was a prominent political-economic ideal in the wake of World War II. Paying attention to the postwar decades, this article focuses on how and why private American industrial corporations appropriated the practice and rhetoric of planning, in the context of the outbreak of the Cold War. This corporate appropriation displaced debates about planning into a social and cultural register in the United States. Paradoxically, the outward-looking U.S. state accepted robust (...) state planning regimes abroad even as the Cold War hampered the legitimacy of state-centered economic planning at home. The paradox helped set the stage for the global crisis of industrial societies after 1968 that brought the postwar era to a close and would ultimately undermine economic planning everywhere. (shrink)

The ongoing global economic and financial crisis has exposed the risks of considering market and business organizations only as instruments for creating economic wealth while paying little heed to their role in ethics and values. Catholic Social Teaching (CST) could provide a useful contribution in rethinking the role of values in business organizations and markets because CST puts forward an anthropological view that involves thinking of the marketplace as a community of persons with the aim of participating in the Common (...) Good (CG) of society. In the light of the CST tradition, and in particular Caritas in Veritate , this article investigates the thinking of some of the historical scholars of the Italian Economia Aziendale ( EA ), by focusing on the concept of azienda , in order to reinterpret in a more humanistic way the role of business organizations in society. By linking CST and EA , the dichotomy between for-profit and not-for-profit organizations and the stereotype of the so-called business amorality that has, for a long time, driven business managers can be transcended. The conclusions imply a forward-looking application of the ethical concepts embedded in the Italian science of EA. (shrink)

Over the last few years, there has been an exaggeratedly widespread and frequently confused use of the concepts of 'stakeholder' and 'corporate social responsibility'. However, some interesting insights of both these notions can be found in traditional European business administration studies. In this article, the Italian view will be examined. In particular, this paper investigates the teachings of some of the historical masters of the Italian "Economia Aziendale" (EA), with particular attention to the concept of the azienda, its finalism (...) and its essential characteristics, in order to verify some consistencies with the more recent Stakeholder Management Theory (SMT). Principles and considerations seem to emerge from EA scholars' seminal works that unequivocally connect ethics with business decisions. EA fits in with SMT in many ways, and the former (EA) seems, moreover, to suggest a specific normative point of view from which the role of ethics in business activities can be approached. (shrink)

Over the last few years, there has been an exaggeratedly widespread and frequently confused use of the concepts of 'stakeholder' and 'corporate social responsibility'. However, some interesting insights of both these notions can be found in traditional European business administration studies. In this article, the Italian view will be examined. In particular, this paper investigates the teachings of some of the historical masters of the Italian "Economia Aziendale", with particular attention to the concept of the azienda, its finalism and (...) its essential characteristics, in order to verify some consistencies with the more recent Stakeholder Management Theory. Principles and considerations seem to emerge from EA scholars' seminal works that unequivocally connect ethics with business decisions. EA fits in with SMT in many ways, and the former seems, moreover, to suggest a specific normative point of view from which the role of ethics in business activities can be approached. (shrink)

The paper addresses the methodology used by the teacher-KEYWORDS: facilitator to plan P4C sessions. The classic method consists of identifying the guidelines of the dialogue from a provisional mapping of the text, but this can be supplemented or replaced by other tools‡. GrupIREF and the Filosofía Lúdica movement§ use an approach that focuses on thinking skills. The P4C session is planned from the choice of the thinking skills to be trained - or possibly the attitudes and ethical values that appear (...) in the stimulus used. This article proposes an alternative to the classical planning approach, examining the basis of the model considered and offering a practical example. ITA_Focus dell’articolo è la modalità di pianificazione delle sessioni di Philosophy for Children, P4C, da parte del docente-facilitatore. Il metodo classico consiste nell’individuazione di linee-guida del dialogo a partire da una mappatura orientativa del testo-pretesto, ma ciò può essere integrato, o sostituito da altre modalità*. Il GrupIREF e il movimento della Filosofía Lúdica† utilizzano un approccio che privilegia le abilità di pensiero. La sessione P4C viene pianificata a partire dalla scelta dell’abilità di pensiero da allenare – o eventualmente dell’atteggiamento etico e dei valori legati al pre-testo utilizzato. Il presente lavoro suggerisce un’alternativa alla progettazione classica, attraverso una disamina delle basi del modello considerato, e ne offre un esempio pratico. (shrink)

Gli anni Sessanta e Settanta costituiscono un tornante fondamentale della democrazia statunitense segnato dall’apogeo del _liberalism_ e dalla sua crisi. In questo contesto uno dei più noti economisti americani, John Kenneth Galbraith, osserva come la tecnologia, il suo avanzamento costante, trasforma il rapporto tra Stato e mercato e ridefinisce il ruolo delle istituzioni nella società. La sua critica alla tecnostruttura della _corporation_, come forma di una pianificazione totalitaria che si oppone al mercato e lo domina, è diretta a svelare (...) il progetto di governance sociale che essa cela. Nella sua trilogia dedicata al nuovo stato industriale e a quella che chiama «società opulenta» emerge una nuova concettualizzazione del potere sociale e della possibilità di ristabilire un’autorità pubblica su di esso. (shrink)

Negli ultimi decenni i sociologi ed economisti hanno sottolineato come il mondo del consumo sia sempre più caratterizzato dalle componenti culturali, sociali ed emotive. La marca cessa di essere semplice depositaria di benefit tangibili e performance oggettive ed estende il dominio all’area dei valori, delle relazioni e dei sentimenti. Adattandosi ai cambiamenti comunicativi il marketing si è arricchito di nuove strategie che la letteratura identifica con il temine “non convenzionali”: il market environment, il market niche, la client relationship, le competences (...) of the customer, il guerrilla marketing e le subjective experiences dei consumatori. E tra queste particolare rilievo ha assunto il “marketing esperienziale” finaliz-zato a coinvolgere la clientela offrendogli un’esperienza memorabile della marca. Il marketing include, certo, le tradizionali campagne pubblicitarie, le promozioni, le sponsorizzazioni, ma anche l’attrazione dei clienti negli ambienti dell’impresa, mettendo in mostra i luoghi, gli attori e i mezzi della produzione. Da questo punto di vista, i musei aziendali sono un medium straordinario che crea o consolida il rapporto tra l’impresa e il pubblico ma anche il legami interni e quelli con il territorio. Ne sono prova i due casi di studio sull'Heritage Marketing presentati nel volume: l’Heineken Experience e il Guinness Storehouse, i celebri musei dei due colossi dell’industria birraria. -/- Introduzione -/- Capitolo primo IL MARKETING NON CONVENZIONALE 1.1. Le leve decisionali del marketing 1.2. Dal Old School marketing al Societing 1.3. I dieci principi del marketing non-convenzionale -/- Capitolo secondo LE PANACEE DEL MARKETING 2.1. Un quadro d’insieme 2.2. Client Relationship 2.3. Market Environment 2.4. Market Niche 2.5. Guerrilla Marketing 2.6. Subjective Experiences -/- Capitolo terzo I MUSEI AZIENDALI 3.1. Una definizione provvisoria e alcune classificazioni 3.2. L’origine e la diffusione dei musei d’impresa 3.3. Il museo come mezzo di promozione aziendale e socio-culturale 3.4. Musei aziendali e comunicazione visuale: note semiotiche -/- Capitolo quarto L’HEINEKEN EXPERIENCE DI AMSTERDAM di Marta Scalzotto 4.1. Breve storia della Heineken 4.2. Le strategie di comunicazione 4.3. La responsabilità sociale e ambientale 4.4. La storia e la sede del museo 4.5. La visita del museo -/- Capitolo quinto LA GUINNESS STOREHOUSE DI DUBLINO di Marta Scalzotto 5.1. Breve storia e i prodotti della Guinness 5.2. Le strategie di comunicazione 5.3. Le sponsorizzazioni e le promozioni 5.4. La storia e la sede del museo 5.5. La visita del museo -/- Conclusioni -/- Riferimenti bibliografici. (shrink)

Il saggio inquadra il problema dell’utopia attraverso un’analisi della capacità umana di concepire il futuro. Moltmann distingue la pianificazione intesa come «utopia dello status quo» dalla capacità di trattare il futuro come «sistema aperto», che lasci posto alla speranza. La forte eco del pensiero di Ernst Bloch si intreccia quindi, secondo l’andamento proprio della riflessione dell’autore, con un’analisi della escatologia e della speranza cristiane, che assumono un ruolo centrale nella possibilità di elaborare utopie democratiche che coniughino libertà e uguaglianza.Moltmann (...) considers the problem of utopia by analyzing the human capability in conceiving the future. Moltmann makes a distinction between planning taken as «status quo utopia» and the idea of future as «open system», where hope is still possible. The influence of Ernst Bloch’s thought is linked- along the author original perspective – with the detailed analysis of the Christian hope and eschatology, considered as crucial for the possibility of elaborating democratic utopias, able to match freedom and equality. (shrink)

Riassunto: Le immagini mentali sono parte delle intenzioni comunicative veicolate negli scambi verbali, e dunque del significato inteso dal parlante? Questioni simili sono state dibattute con riferimento al paradigma dell’ embodiment. Qui intendiamo muoverci su un terreno differente: il dominio dei gesti, con particolare riferimento a quelli rappresentativi, caratterizzati dallo stretto rapporto con le rappresentazioni senso-motorie delle azioni. La linea argomentativa sarà dunque bipartita. Innanzitutto, intendiamo mostrare che i gesti contribuiscono a determinare l’intenzione comunicativa, come è evidente in casi nei (...) quali il parlante si impegna in modo manifesto a renderli salienti – ma qui sarà anche importante l’osservazione che l’intenzione comunicativa non va identificata con una preliminare pianificazione cosciente. In secondo luogo, argomenteremo che il contributo dei gesti all’intenzione comunicativa è genuinamente imagistic, non proposizionale. In particolare, esamineremo due argomenti solitamente presentati come a favore dell’ipotesi proposizionale: che le immagini non possono essere parte dell’intenzione comunicativa, rispettivamente, perché non portano un contenuto giudicabile in termini di vero/falso, e perché non consentono di effettuare inferenze. Vedremo che entrambe le argomentazioni sono discutibili. Parole chiave: Intenzione comunicativa; Gesti rappresentativi; Imagery; Significato del parlante Co-verbal Gestures and Mental Images: The Borders of Communicative Intentions: Do mental images form part of a speaker’s communicative intention? This and similar questions have usually been addressed within the framework of embodied cognition. Here, instead, we want to address the question from a different point of view, examining representational gestures, which are characterised by their strong relationship to sensory-motor representations. For this reason, our argument takes two directions. First, we show that representational gestures can form part of a speaker’s communicative intention as, for example, when the speaker overtly makes them salient. However, it is important to point out that being part of a communicative intention is not equivalent to being consciously planned. Secondly, we will argue that the meaning carried by gestures is actually imagistic, and not propositional. To this end, we provide a detailed discussion of two arguments favouring the propositional hypothesis: that images cannot be part of the speaker’s communicative intention because their content is not truth-conditional and because they do not allow us to make inferences. We will show that both these arguments are debatable. Keywords: Communicative Intentions; Representational Gestures; Imagery; Speaker’s Meaning. (shrink)

The centrally-planned Soviet command economy was one of the twentieth century’s most radical and complex economic, political and social experiments. Its establishment did not coincide with the onset of Soviet power across the former Russian Empire in 1917-1918, but instead resulted from fifteen years of shifts, readjustments and breaks, and through experiments with both quasi-socialist market economics and centralised administrative command practices. The present article surveys the conflictual relationship between Soviet planning and Marxism in this period. It demonstrates how the (...) Stalinist command economy contradicted much of the theory and practice that the Bolsheviks themselves had thought ought to characterise the new economic system. (shrink)

The centrally-planned Soviet command economy was one of the twentieth century’s most radical and complex economic, political and social experiments. Its establishment did not coincide with the onset of Soviet power across the former Russian Empire in 1917-1918, but instead resulted from fifteen years of shifts, readjustments and breaks, and through experiments with both quasi-socialist market economics and centralised administrative command practices. The present article surveys the conflictual relationship between Soviet planning and Marxism in this period. It demonstrates how the (...) Stalinist command economy contradicted much of the theory and practice that the Bolsheviks themselves had thought ought to characterise the new economic system. (shrink)