Farmers’ markets, often structured as non-profit or cooperative organizations, play a prominent role in emerging alternative food networks of western Canada. The contribution of these social economy organizations to network development may relate, in part, to the process of regional clustering. In this study we explore the nature and significance of farmers’ market clustering in the western Canadian provinces of British Columbia and Alberta, focusing on the possible connection between clustering and a “scaling up” of alternative food networks. Survey and (...) interview results from four regional clusters indicate that in addition to spatial agglomeration, dynamic processes of interaction and knowledge exchange are occurring and are shaped by vendor mobility as well as collaborative and competitive forces. Horizontal and vertical collaborations are resulting in innovative strategies to address challenges of scale, scope, infrastructure, and organizational capacity that are prevalent in alternative food networks. Government support for market clustering has been modest to date but, we argue, could play a more prominent role in facilitating cluster development as part of a broader collaborative strategy involving public, private, and social economy sectors in the scaling up of alternative food networks. (shrink)

Advocates of environmental sustainability and social justice increasingly pursue their goals through the promotion of so-called “green” products such as locally grown organic produce. While many scholars support this strategy, others criticize it harshly, arguing that environmental degradation and social injustice are inherent results of capitalism and that positive social change must be achieved through collective action. This study draws upon 18 months of ethnographic fieldwork at two farmers markets located in demographically different parts of the San Francisco Bay Area (...) to examine how market managers, vendors, and regular customers negotiate tensions between their economic strategies and environmental sustainability and social justice goals. Managers, vendors, and customers emphasize the ethical rather than financial motivations of their markets through comparisons to capitalist, industrial agriculture and through attention to perceived economic sacrifices made by market vendors. They also portray economic strategies as a pragmatic choice, pointing to failed efforts to achieve justice and sustainability through policy change as well as difficulties funding and sustaining non-profit organizations. While market managers, vendors, and customers deny any difficulties pursuing justice and sustainability through local economics, the need for vendors to sustain their livelihoods does sometimes interfere with their social justice goals. This has consequences for the function of each market. (shrink)

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using (...) a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability. (shrink)

The notion of a “third food regime” implies simultaneous processes of further global concentration and integration and at the same time resistance through new emerging producer–consumer relations. This paper examines these processes by looking at Austria over the last 30 years. While direct producer–consumer cooperatives established at an early point, today forms of community supported agriculture are rare. This paper explains this by identifying a shift of the entire food system from “food from nowhere” to “food from here.” The account (...) follows the early emergence of alternative food networks through the political appeal to consumer patriotism in connection with Austria joining the EU, to a sustained positioning of retail chains with regional and national food products. The paper argues that this satisfies the needs of a large proportion of consumers and discourages the emergence of new food initiatives. The paper follows the development of different approaches and their transformations until today. Thus a picture evolves of changing, and partly progressing consumer–producer relations in response to wider societal and political transformation processes. The results explain why the movement towards CSA is currently weak in Austria, but demonstrate at the same time how alternative food networks may contribute to a transformation of the food system. (shrink)

Abstract“Scaling-up” is the next hurdle facing the local food movement. In order to effect broader systemic impacts, local food systems (LFS) will have to grow, and engage either more or larger consumers and producers. Encouraging the involvement of mid-sized farms looks to be an elegant solution, by broadening the accessibility of local food while providing alternative revenue streams for troubled family farms. Logistical, structural and regulatory barriers to increased scale in LFS are well known. Less is understood about the way (...) in which scale developments affect the perception and legitimacy of LFS. This value-added opportunity begs the question: Is the value that adheres to local food scalable? Many familiar with local food discourse might suggest that important pieces of added value within LFS are generated by the reconnection of producer and consumer, the direct exchange through which this occurs, and the shared goals and values that provide the basis for reconnection. However, these assertions are based on tenuous assumptions about how interactions within the direct exchange produce value, and how LFS are governed. Examination shows that existing assumptions do not properly acknowledge the hybridity, diversity, and flexibility inherent in LFS. A clear analysis of the potential of scale in LFS will depend on understanding both how value is determined within LFS, and the processes through which these systems are governed. Such an analysis shows that, while scaled-up LFS will be challenged to maintain legitimacy and an identity as “alternative”, the establishment of an open governance process—based on a “negotiation of accommodations”—is likely to enhance their viability. (shrink)

In response to growing trendsin the current food system toward globalintegration, economic consolidation, andenvironmental degradation, communities haveinitiated alternative, more sustainable foodand agricultural systems. Lessons may now belearned about the development and maintenanceof local, sustainable food systems projects –those that attempt to integrate theenvironmental, economic, and social health oftheir food systems in particular places. Fourkinds of space need to be created and protected– social space, political space, intellectualspace, and economic space. Three importantthemes emerge from these community spaces:public participation, new partnerships, and (...) acommitment to social, economic, andenvironmental justice principles. (shrink)