This paper offers a historical analysis of contemporary practices of shopping for vegetables in the highly dynamic context of urban Hanoi during the period from 1975 to 2014. Focusing on everyday shopping practices from a food safety perspective, we assess the extent to which the policy-enforced process of supermarketization has proven to be an engine of change in daily vegetable purchasing while improving food safety. In depicting transitions in shopping practices, we combine a social practices approach with historical analysis. Providing (...) a historical analysis of a broad and complex spectrum of everyday practices of purchasing fresh vegetables, we identify the key drivers of change. We discuss different modalities of shopping and demonstrate that no single retail modernization format can be said to exist. Rather than contrasting an idealized supermarket model with the traditional modalities of food shopping, we offer a varied, more diverse set of shopping practices that displays different strategies for coping with food safety issues. When discussed from a historical perspective, food practices are shown to be highly dynamic, being constantly reinvented and reconfigured by consumers who use their established skills, routines, and social networks to sometimes resist top-down enforced supermarketization while developing the coping strategies that best suit their local circumstances. (shrink)

Amid the many food safety scandals that have erupted in recent years, Chinese food activists and consumers are turning to the creation of alternative food networks to ensure better control over their food. These Chinese AFNs have not been documented in the growing literature on food studies. Based on in-depth interviews and case studies, this paper documents and develops a typology of AFNs in China, including community supported agriculture, farmers’ markets, buying clubs, and recreational garden plot rentals. We unpacked the (...) four standard dimensions of alternativeness of AFNs into eight elements and used these to examine the alternativeness of AFNs in China. We argue first that the landscape of alternativeness varies among different networks but the healthfulness of food is the most prominent element. Second, there is an inconsistency in values between AFN initiators and customers, which contributes to the uneven alternativeness of Chinese AFNs. Third, Chinese AFNs are strongly consumer driven, a factor that constrains their alternativeness at present. The inclusion of “real” peasants in the construction of AFNs in China is minimal. This paper adds to the existing literature on AFNs with an analysis of recent initiatives in China that have not been well documented before. By unpacking the dimensions of alternativeness into specific elements, this paper also provides an analytical framework for examining the alternativeness of AFNs especially nascent ones that have not developed a full spectrum of alternativeness. (shrink)

Participation in the local food movement has grown dramatically in the United States, with the farmers’ market being one of its most widespread and heavily promoted forums. Proponents argue that the interactions and transactions that occur at farmers’ markets benefit market participants, but, more importantly, have broader benefits for the neighborhoods they are located in and for society itself. The promise of these benefits raises several important questions, notably: where are farmers’ markets located and who has access to them? While (...) many works have examined the characteristics of individuals who frequent markets, few have examined the areas and inhabitants hosting these markets. Using data from the USDA and US Census, I explore the location of farmers’ markets areas across several geographic measurements, including at the national, census division, and census tract levels. Results reveal the following: Perhaps not being as white of a movement as critics have suggested, farmers’ markets are almost exclusively a middle to middle-upper class phenomenon; and Farmers’ markets are very unlikely to be found in neighborhoods with lower than average socio-economic statuses indicators, in specific divisions of the US, and in rural areas. Results from this research further illuminate our understanding of where farmers’ markets are located throughout United States while presenting some interesting questions for the local food movement as it continues to moves forward. (shrink)

Despite the proliferation of sharing economy initiatives in agri-food systems, the recent literature has still not unravelled what sharing exactly entails from an organizational standpoint. In light of this knowledge gap, this study aims to understand which resources are shared, and how, in a heterogeneous set of sharing economy initiatives in the context of food and agriculture. Specifically, this study compares the organization of various forms of alternative food networks, which are recognized to be frugal forms of sharing economy initiatives, (...) in terms of leadership, bureaucracy, shared resources and participants’ engagement. Data from a comparative case study across 18 AFNs identify five sharing economy models of AFNs with distinctive shared resources and organizational mechanisms: consumer groups; commercial community gardens; as well as network-based, privately owned and publicly owned self-consumption community gardens. These models also display notable differences in terms of their origins, participants’ goals and constraints which, to some extent, may be associated to the nature of their organization. Findings inform policy-makers, AFNs’ leaders and stakeholders—especially those seeking to support innovative models towards sustainable transitions—on how to tailor institutional norms and develop networks to meet the heterogeneous needs of different typologies of sharing economy initiatives in agri-food systems. (shrink)

Whether the food movement is most likely to transform the food system through ‘alternative’ or ‘oppositional’ initiatives has been the focus of considerable scholarly debate. Alternative initiatives are widespread but risk reinforcing the conventional food system by supporting neoliberal discourse and governance mechanisms, including localism, consumer choice, entrepreneurialism and self-help. While oppositional initiatives such as political advocacy have the potential for system-wide change, the current neoliberal political and ideological context dominant in Canada poses difficulties for initiatives that explicitly oppose the (...) conventional food system. As such, some argue that the food movement requires convergence between alternative and oppositional initiatives. In this paper, we investigate convergence using survey results from 143 food movement organizations in four Canadian provinces. Results based on cluster analysis and descriptive statistics on organizational discourse, activities and visions of sustainable food systems demonstrate convergence around neoliberal discourse and governance mechanisms. Localism and consumer education characteristics are particularly prominent, with a majority of respondents describing their organizations as ‘local’, engaging in consumer education activities, and stating the importance of consumer education activities, indicating convergence around alternative, rather than oppositional, initiatives. While convergence around these discourse and strategies may limit the transformative potential of the food system when interpreted as neoliberalisation of the movement, such a reading does not demonstrate their full potential, as survey results also indicate trends of transformative visions of change and political engagement, particularly at the municipal level. This research demonstrates that the movement can work simultaneously within, and opposed to, the conventional food system, and provides understanding of both neoliberal leanings and the politics of the possible of the food movement. (shrink)

Farmers markets have traditionally served as a space for farmers to sell directly to consumers. Recently, many FMs in the US and other regions have experienced a renaissance. This article compares the different value sets embedded in the rules and norms of two metropolitan FM regions—Minneapolis, Minnesota and in Vienna, Austria. It uses a values-based framework that reflects the relationships among FM operating structures and their values reflected by the key FM participants—i.e., farmer/vendors, consumers and market managers. The framework allows (...) us to focus on two very contrasting value sets of metropolitan FM regions in presenting and discussing the values found and embedded in the two metropolitan market regions; illustrating how the values found are embodied as rules and norms in each FM region; considering the alignment or not of FM participant values with their corresponding FM values; and the differences and commonalities as well as the benefits and challenges of the two market regions. In contrasting metropolitan FMs we explain that FM value sets are complex and differ among and within FM participant groups and are dependent on their respective OS. We show that contrasting two metropolitan FM regions can be useful in understanding beneficial and disadvantageous relationships between the values and structures of, and in FMs, and specifically in examining institutional impediments such as governance. Thus we illustrate the possibilities and limitations of values for and within metropolitan FMs. (shrink)

For society to achieve the Sustainable Development Goals, the agri-food industry needs a substantial sustainability transition toward food systems capable of delivering greater volumes of nutritious food, while simultaneously lowering the environmental footprint. This issue of AHV focuses on the big picture—on mechanisms of sustainability transition, from social innovation, to models of finance and institutional systems, and calls for business and agricultural researchers to transform the sector together. Contributors to this issue embrace a transdisciplinary outlook, including scientific, technical, social and (...) political dimensions of agroecology. This issue is a call to action: to encourage the community of social entrepreneurs, ecosystem players and researchers to contribute analytical methods, experiences and scientific insights on emerging social innovations related to food, agriculture and rural–urban transformation. (shrink)

The social dimension of purchase seems particularly important when it comes to food, since it can contribute to foster “consumers’ embeddedness” in the local food system. The discussion on this topic is growing after the emergence of alternative food networks , which are thought to have potentials to re-connect the different actors of local food systems, and/or to strengthen the existing social ties among them. This study focuses on the evaluation of the degree of sociality in different food shopping environments. (...) The research is focused on the structure and the features of the interactions, with the aim to provide an assessment of the degree of sociality of AFNs compared to other food chain networks. More specifically, a farmers’ market, a greengrocer and a supermarket have been compared. The three shopping environments show remarkable differences: in the supermarket perfunctory interactions are most often observed, unless shoppers already know each other, whereas the farmers’ market environment is likely to foster quite intense relations among strangers; the greengrocer, on the contrary, shows a completely different pattern of relations, typically involving customers who already know each other. Results support the common argument that farmers’ markets may enhance sociality among people, although some interesting relations patterns are observed in the other food stores as well. Issues for further research in the field emerge, which might be useful to improve the understanding of the social dimension of food shopping as well as to more deeply analyse the elements of attractiveness of AFNs. (shrink)