Abstract
Addressing key decision makers of any organization, this chapter not only answers the question, ‘Why’ any organization must walk through a fundamental transformation to become fit for the future, it also provides a sound response on ‘What’ to do and ‘How’ to do it, taking a systems perspective. While many of the mentioned concepts, terms, methodologies, tools, etc. might sound familiar, this chapter takes a System Integrator Approach, comparable to an Original Equipment Manufacturer, building on the capabilities of its Tier 1 and Tier 2 partners to provide the integrated solution that stakeholders ask for. Two essential processes, namely ACER and ADVISE, put existing knowledge and experience in system context, thus leading to complete new insights. Based on the introduced mental models and language, the relevance of collaboration over competition will become obvious, with the guiding theme being context-driven, purposeful innovation leadership, inviting the new leaders to take over.