Abstract

Human organizations’ adoption of the paradigm of the Fourth Industrial Revolution is associated with the growth of techno-empowerment, which is the process of transferring autonomy in decision-making to intelligent machines. Particular persuasive strategies have been identified that may coax people to use intelligent devices. However, there is a substantial research gap regarding what antecedents influence human intention to assign decision-making autonomy to artificial agents. In this study, ethological and evolutionary concepts are applied to explain the drivers for autonomous assistants’ techno-empowerment. The method used in the study was a 4 × 2 between-subject experiment made with 278 persons. The research tool used to collect the data was an online survey. The results show that more positive attitudes and higher trust, perceived usefulness, and perceived ease of use are correlated with higher intention to allow the autonomous assistant independence in decision-making. Second, the results suggest that the more human-like a non-human agent is, the higher the intention to empower it—but only if this agent simultaneously provides functional and visual anthropomorphic cues explainable by the mimicry effect.