The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.

This paper is an introduction to the new field of biorhetorics. Biorhetorics is an applied form of rhetoric that evolved from the study of classical rhetoric, particularly Aristotelian. The author illustrates the stages of development necessary for the creation of a species-specific rhetoric: by (1) formalising rhetoric so as to create a functional rhetoric, (2) then reducing this to a symbolic rhetoric that can be used in conjunction with the collected data of an organism’s Umwelt (including its genome) to form (...) (3) a species-specific rhetoric. The paper draws upon the latest research on bacterial and viral communication to show the possibilities of biorhetorics. In the course of discussing the nature of biorhetorics the author distinguishes it from argumentation theory and rhetoric/s of biology, and positions alongside other fields used in the life sciences such as biosemiotics, information theory, game theory, etc. (shrink)

This paper is an introduction to the new field of biorhetorics. Biorhetorics is an applied form of rhetoric that evolved from the study of classical rhetoric, particularly Aristotelian. The author illustrates the stages of development necessary for the creation of a species-specific rhetoric: by (1) formalising rhetoric so as to create a functional rhetoric, (2) then reducing this to a symbolic rhetoric that can be used in conjunction with the collected data of an organism’s Umwelt (including its genome) to form (...) (3) a species-specific rhetoric. The paper draws upon the latest research on bacterial and viral communication to show the possibilities of biorhetorics. In the course of discussing the nature of biorhetorics the author distinguishes it from argumentation theory and rhetoric/s of biology, and positions alongside other fields used in the life sciences such as biosemiotics, information theory, game theory, etc. (shrink)

The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.

The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.

In this essay I shall examine the representation of aggression and its issues in the model animal, the Fruit Fly, Drosophila melanogaster. The Fruit Fly is the model animal for genetics and more recently neuroscience. On the basis of its behaviour conclusions are being drawn that will help in the development of new treatments for clinical entities like aggression and anxiety disorders—the author questions those findings and asks whether more should be done to focus on the actual biology and behaviour—the (...) Umwelt, instead of trying to bridge the gulf between invertebrate and human behaviours. (shrink)