From biorhetorics to zoorhetorics

Sign Systems Studies 37 (3/4):498-508 (2009)
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Abstract

The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.

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14064243

DOI

10.5840/signsystems2009373/414

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