ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions (...) of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality. (shrink)

Popular media may make short shrift of complex ideas and moral deliberations, but it can also serve bioethics well. Bioethics should embrace the ritual function of the media in bringing issues to public attention and in reinforcing bioethics as a field.

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.4 (2003) 353-375 [Access article in PDF] A Rhetoric for Polytheistic Democracy: Walt Whitman's "Poem of Many in One" Peter Simonson Department of Communication University of Pittsburgh This essay aims to generate rhetorically oriented normative communication theory useful for the current socio-intellectual moment. It draws upon Walt Whitman's 1850s poetry as an artistically compelling statement of what I call polytheistic democracy, a form of life marked (...) by three overlapping ideals: pluralistic tolerance for multiple gods and moral orientations; commitment to recognizing, preserving, and artfully representing socio-cultural variety; and receptivity to contact with a diverse range of particular others. Whitman offers theory in the sense of a structured way of seeing. It is normative in that it describes a world that might be, not one that is, and provides orienting visions, regulative ideals, and topoi of praise and criticism that stand available to guide the communicative practices of individuals, groups, and institutions alike.The theory is "rhetorically oriented" in that it draws upon techniques and vocabularies developed within the rhetorical tradition. Methodologically, it is generated through rhetorical criticism and imitatio. I offer a reading that brings out the rhetorical dynamics of Whitman's vision of polytheistic democracy as articulated in his 1856 "Poem of Many in One" (later and canonically titled "By Blue Ontario's Shore"), a central social statement in his much-revised masterwork, Leaves of Grass. In so doing, I hold Whitman up as a model for imitatio, the complex interpretive practice whereby, in Michael Leff's words, historical texts come to serve "as equipment for future rhetorical production" (1997, 201). Imitatio is an intellectually generative process. "As the embodied utterances of the past are interpreted for current application, their ideas and modes of articulation are reembodied, and old voices are recovered for use in new circumstances" (203).I couple imitatio with a neo-pragmatist rhetorical criticism oriented toward practice and reflection in the current cultural moment. Whitman gains significance insofar as he helps us experience, think about, and act [End Page 353] within the worlds we now traverse. 1 Among other qualities, those worlds are marked by heterogeneous groups and people who must continuously find ways to live with one another; by large institutions that stand as steady reminders that individuals may not matter very much; by ubiquitous electronic and print media offering copious streams of symbolic culture; and by countervailing geographical forces of circulation and social segmentation of fleshly bodies in the material spaces of public life. In worlds with such qualities, Whitman is a useful locus of imitatio—someone whose cosmopolitan social imagination, deep pluralism, wide-ranging habits of contact, and attention to corporeal individuals all serve as useful equipment for new rhetorical and moral production."Poem of Many in One" has a self-exemplifying 2 aspect to it, for it models what it aims to cultivate in the world. Whitman's print-based rhetoric provides an overarching vision of polytheistic democracy and mass community, scattered across time and space and actualized partly through individuals. His discourse models this social condition by displaying radical openness to high and low, sacred and profane, the admired and the socially despised. It is rhetorically driven by a copious style and an aesthetically oriented democratic ethos that Whitman's mediated eloquence aims also to generate in its readers. Its success thus hinges on readerly receptivity and cultivated ethos that re-embodies aspects of his sensibility and rhetorical techniques, giving them new momentum in scattered realms of social being.I amplify key components of Whitman's normative vision not to trump competing moral principles and orientations but to supplement them. In this sense, my essay is pluralist all the way down. It is socially pluralist in that I believe in encouraging the development and preservation of multiple sets of normative orientations, with no single principle or moral perspective ordering all others. It is individually pluralist in that I understand moral principles as interpretive and rhetorical resources deployed and judged on the basis of their contingent appropriateness and usefulness. 3 "One does not... (shrink)

This work presents and defines three meanings of communication taking into account some of the traditions of thought that founded our field of study. These three conceptions are: communication as an architectonic art; communication as a social force; and communication as the encounter with truth. These three conceptions are considered with regard to several traditions of thought conceptualized in Craig’s (1999) constitutive metamodel of communication theory (rhetorical, sociopsychological, critical and phenomenological). Furthermore, the discussion expands the traditions of thought, adding American (...) pragmatism (Craig’s proposal would be included in it), and a new tradition that highlights the element of undecidability in communication, partly as an extension of phenomenology and partly with its own historical roots in Badiou’s philosophy of the event. (shrink)

We’re in the midst of a wave of efforts to historicize and localize theory. One stream, oriented toward a global social imaginary, has sought to “ provincialize Europe,” in Dipesh Chakrabarty’s resonant trope. This means provincializing Euro-American social theory and situating it within a particular geopolitical formation—a contextualizing project that opens space to center what the Comaroffs call “theory from the South” and other regional or indigenous loci of orientation. Another stream situates itself more comfortably within Western traditions of theory (...) but casts them in new historical lights—for instance a revisionist account of critical theory as the product of Hegel’s refiguration of medieval... (shrink)