This is an ethnographic exploration into the meanings of contaminated blood. Intense commercial harvesting of human plasma, a blood component, in rural central China during the 1990s resulted in extensive HIV infection among donors. The lack of viral diversity among these infected donors, as revealed by research in molecular epidemiology, confirms that this epidemic took hold and spread rapidly with deadly efficiency through unsanitary plasmapheresis. The distinction in viral strains between this epidemic and the spread of HIV via other routes (...) of transmission in other parts of China serves also to promote claims to victimhood by infected rural commercial donors in the ambiguous geography of moral ambivalence towards carriers of the virus. Through a series of vignettes from field research among rural plasma donors in China, this article examines the tensions between solidarity and distinction, victimhood and responsibility, alliance and strife as they play out in meanings derived from contaminated blood, within their everyday experience and also within their participation in the broader HIV/aids activism, in which their distinction is inevitably challenged. (shrink)

A conceptual and mathematical model of a social community behavior in a choice situation under a veil of ignorance, where two alternative policies—Rawlsian maximin and Harsanyian utilitarianism—can be implemented through the aggregation of individual preferences over these two policies, is constructed and investigated. We first incorporate in our conceptual model psychological features such as risk-aversion and prosocial preferences that likely underlie choices of welfare policies. We secondly develop and select the mathematical model presented it by means of an autonomous system (...) of ordinary differential equations. A qualitative analysis of this system global phase-plane behavior shows possible tendencies of community development under social choices over Rawlsian or utilitarian societies depending on psychological parameters such as risk aversion and prosocial preferences. (shrink)

According to the weak version of linguistic relativity, also called the Sapir-Whorf hypothesis, the features of an individual’s native language influence his worldview and perception. We decided to test this hypothesis on the sufficient conditional and the necessary conditional, expressed differently in Chinese and French. In Chinese, connectors for both conditionals exist and are used in everyday life, while there is only a connector for the sufficient conditional in French. A first hypothesis follows from linguistic relativity: for the necessary conditional, (...) better logic performance is expected in Chinese participants rather than French participants. As a second hypothesis, for all participants, we expect performance on the sufficient conditional to be better than on the necessary conditional. Indeed, despite the isomorphism of the two conditionals, they differ in how information is processed for reasoning. We decided to study reasoning under uncertainty as it reflects reality more accurately. To do so, we analyzed the coherence of participants using de Finetti’s theory for deduction under uncertainty. The results of our study show no significant difference in performance between Chinese and French participants, neither on the sufficient conditional nor on the necessary conditional. Thus, our first hypothesis derived from the weak version of linguistic relativity is not confirmed. In contrast, our results confirm the second hypothesis in two out of three inference schemas. (shrink)

In the digital era, big data can strengthen the awareness of corporate social responsibility and make CSR more transparent to consumers. While big data continues to deepen the business transformation of enterprises, it is also a process of constantly understanding consumption and public expectations. In this process, the cognitive structure of enterprises is constantly adjusted, no longer simply pursuing performance but constantly realizing the expectations of users and society in order to maintain performance. Through mass media, corporate media, and other (...) platforms, CSR is easier to affect consumers’ emotions. By reviewing the theory of emotional marketing and related research, this paper focuses on the different emotional ties between CSR and consumers and their different effects on consumers. This paper further emphasizes the profound significance of emotional marketing theory for understanding CSR in the era of big data. In addition, this paper also calls for more research based on big data technology, broken down by consumer needs – more specific attention to the different impacts of CSR on different consumers. (shrink)

Brain lateralization of lexical tone processing remains a matter of debate. In this study we used a dichotic listening paradigm to examine the influences of the knowledge of Jyutping, linguistic-processing demand and tone type on the ear preference pattern of native tone processing in Hong Kong Cantonese speakers. While participants with little knowledge of Jyutping showed a previously reported left-ear advantage, those with a good level of Jyutping expertise exhibited either a right-ear advantage or bilateral processing during lexical tone identification (...) and contour tone discrimination, respectively. As for the effect of linguistic-processing demand, while an LEA was found in acoustic/phonetic perception situations, this advantage disappeared and was replaced by a bilateral pattern in conditions that involved a greater extent of linguistic processing, suggesting an increased involvement of the left hemisphere. Regarding the effect of tone type, both groups showed an LEA in level tone discrimination, but only the Jyutping group demonstrated a bilateral pattern in contour tone discrimination. Overall, knowledge of written codes of tones, greater degree of linguistic processing and contour tone processing seem to influence the brain lateralization of lexical tone processing in native listeners of Cantonese by increasing the recruitment of the left-hemisphere language network. (shrink)

Many experiments suggest that participants are more critical of arguments that challenge their views or that come from untrustworthy sources. However, other results suggest that this might not be true of demonstrative arguments. A series of four experiments tested whether people are influenced by two factors when they evaluate demonstrative arguments: how confident they are in the answer being challenged by the argument, and how much they trust the source of the argument. Participants were not affected by their confidence in (...) the answer challenged by the argument. By contrast, they were sometimes affected by their trust in the argument’s source. Analyses of reaction times and transfer problems suggest that source trustworthiness did not directly affect argument evaluation, but affected instead the number of times the participants considered the arguments. Our results thus suggest that people can evaluate demonstrative arguments objectively. In conclusion, we defend the hypothesis that people might also be able to evaluate non-demonstrative arguments objectively. These results support the predictions of the argumentative theory of reasoning. (shrink)