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  1. The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade.Gavin Fridell - 2009 - Journal of Business Ethics 86 (S1):81 - 95.
    This paper provides an analysis of the fair trade network in the North through a comparative assessment of two distinctly different fair trade certified roasters: Planet Bean, a worker-owned co-operative in Guelph, Ontario; and Starbucks Coffee Company, the world's largest specialty roaster. The two organizations are assessed on the basis of their distinct visions of the fair trade mission and their understandings of "consumer sovereignty". It is concluded that the objectives of Planet Bean are more compatible with the moral mission (...)
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  2. Fair-Trade Coffee and Commodity Fetishism: The Limits of Market-Driven Social Justice.Gavin Fridell - 2007 - Historical Materialism 15 (4):79-104.
    This paper explores the claims made by various authors that the fair-trade network provides an initial basis for a challenge to the commodification of goods under global capitalism. Proponents of fair trade generally advance two essential arguments in this regard. First, they claim that fair trade reveals the social and environmental conditions under which goods are produced and brings producers and consumers together through 'ethical consumerism', which challenges the commodification of goods into items with an independent life of their own. (...)
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    The University and the Moral Imperative of Fair Trade Coffee.Gavin Fridell - 2004 - Journal of Academic Ethics 2 (1):141-159.
    This paper examines the relationship between the university and fair trade coffee campaigns in North America. In recent years, fair trade coffee sales internationally have increased substantially but have still not grown large enough to meet the needs of fair trade producers in the South. In consequence, fair trade activists have sought to expand the market by pressuring public institutions to adopt fair trade purchasing policies. In North America, the university has emerged as a central focus of fair trade coffee (...)
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