This study examines whether corporate social responsibility (CSR) towards primary stakeholders influences the financial and the non-financial performance (NFP) of Indian firms. Perceptual data on CSR and NFP were collected from 150 senior-level Indian managers including CEOs through questionnaire survey.Hard data on financial performance (FP) of the companies were obtained from secondary sources. A questionnaire for assessing CSR was developed with respect to six stakeholder groups - employees, customers, investors, community, natural environment, and suppliers. A composite measure of CSR was (...) obtained by aggregating the six dimensions. Findings indicate that stock-listed firms show responsible business practices and better FP than the non-stock-listed firms. Controlling confounding effects of stock-listing, ownership, and firm size, a favorable perception of managers towards CSR is found to be associated with increase in FP and NFP of firms.Such findings hold good when CSR is assessed for the six stakeholder groups in aggregate and for each stakeholder group in segregate. Findings suggest that responsible business practices towards primary stakeholders can be profitable and beneficial to Indian firms. (shrink)

The study examines whether (a) personal and organizational values differ in private and public sectors, and (b) personal values and value congruence -the extent of matching between personal and organizational values -influence unethical practices and work behavior. Three hundred and forty middle-level managers from four manufacturing organizations rated 22 values as guiding principles to them to identify their personal values. In order to index organizational values, 56 top-level managers of the same organizations rated how important such values were to the (...) organization. Results revealed that the important shared values among managers of private and public sectors are product quality and customer service. Congruence between personal and organizational values is found to be higher in the private sector compared to the public sector. Middle-level managers in the private sector shared the organizational values more than the managers in the public sector. Irrespective of the type of organizations and age of managers, personal values more potently and consistently decreased unethical practices and increased work behavior compared to value congruence. Hiring managers emphasizing personal values can demote unethical practices and promote work behavior. (shrink)

Three hundred forty middle-level managers from two private and two public sector manufacturing companies in India rated their superiors on 22 items of ethical leadership. Factor analysis of the scores on such items yielded two dimensions of ethical leadership: (a) empowerment, and (b) motive and character. Items of the scale had high reliability, validity, and discriminative power. On two dimensions of ethical leadership, the superiors self-rated themselves more favorably than their subordinates rated them. This justified the proposal to consider the (...) subordinates' ratings to their superiors in assessing ethical leadership. Subordinates perceived their superiors more ethical in private sector than in public sector. Subordinates' manipulative behavior, and cheating in performance and misuse of finance were less frequent in the presence of ethical superiors. Also, ethical superiors enhanced the job performance, job involvement and affective commitment of their subordinates but not their continuance commitment. (shrink)

Earlier evidence predominantly supports that women are more ethical than men. With the replication of such a hypothesis for testing, this study further examined whether feminine gender roles are a better predictor of ethical attitudes, ethical behaviors, and corporate responsibility values than the biological sex. Four hundred ten management students from two technical institutes in eastern India participated in this study. Along with the socio-demographic variables in the questionnaire, inventories were used to assess gender roles, ethical attitudes, ethical behaviors, and (...) corporate responsibility values. The inventories had acceptable reliability and validity. The results suggested that when the confounding effects of age, caste, and rural/urban origin are controlled, women manifest higher corporate responsibility values than men, but they embody similar ethical attitudes and ethical behaviors as men. Furthermore, the feminine roles of the participants were found to be more consistent, potent, and direct predictors of ethical attitudes, ethical behaviors, and corporate responsibility values than the biological sex. Hence, individuals with feminine roles may be better suited for ethical responsibilities. (shrink)

This study reviewed and analysed the phenomenon of employer branding. We began with a review of recent research in employer branding. Next, drawing the theoretical knowledge from OB, HRM, and marketing, a framework is developed depicting the antecedents of employer branding and its impact on the company performance. For this, primary data were collected administering a questionnaire survey on 347 top-level executives in 209 companies in India, and secondary data were collected on financial performance. The results revealed that realistic job (...) previews, perceived organizational support, equity in reward administration, perceived organizational prestige, organizational trust, leadership of top management, psychological contract obligations, and corporate social responsibility influence employer branding, which in turn impact non-financial and financial performance of companies. Furthermore, leadership of top management is the most potent predictor of employer branding. Greater deviation of the existing state from the ideal state of antecedents adversely affects employer branding. Management can use this framework for developing strategy towards implementation of employer branding. (shrink)

Improvising selected tools from Kress and Van Leeuwen’s inter-semiosis framework, this study explores how, between global and local, TV commercials in India often reframe a cultural third space producing new discursive forms and identities. Three commercials from the food and beverage category are selected on the basis of the country of origin of the endorsing company and the patterns of glocalization. Multimodal discourse analysis reveals that the commercials construct the glocal identity in several ways. In the Knorr Soups commercial, the (...) melody of the title song is contemporary pop, whereas the delivery style and crooning are distinctively Western. The language is predominantly Hindi with deft use of selected English words. The Funda Mint commercial casts a rebel voice-support executive who rejects the pseudo-glocal identity and asserts his true identity. In the Cadbury Bournvita Folk commercial, the two boys represent the global and the local in the realm of creativity. The study advances the knowledge of product positioning and brand identity involving the intersemiosis of discursive elements from different cultural spaces within the contemporary Indian consumerist culture. (shrink)

This study tests whether participation and values favouring forest protection vary in different forms of community forestry, and whether members' identification with institutional values and forest central ity determines people's participation. Three hundred ninety seven members from 17 forest institutions and their leaders were interviewed. Participation was significantly higher in indigenous community forest management than in crafted community forest management and joint forest management. Values of 'livelihood security from forest', 'sacrificing the present benefit', and 'avoidance of free riding' emerged as (...) important for indigenous and crafted community forest management compared to joint forest management. Members' identification with institutional values and centrality of the forest to the lives of members in forest institutions were higher in indigenous and crafted community forest manage ment than in joint forest management. Irrespective of forest institutions, the higher the value congru ence and centrality of the forest, the higher was people's participation. (shrink)

This study examines whether ethical climate influences managers' unethical practices and work behaviour. The sample comprised of 340 middle-level executives from twa private and two public sector companies. Irrespective of the nature of the organization and the age of the managers, while a caring and professional climate reduced only the manipulative behaviour of managers, an individual-centred climate consistently fostered unethical practices of manipulation, cheating and violation of organizational norms. On work behaviour, a caring and professional climate was conducive for increasing (...) managers' performance, involvement, affective commitment, predominant intrinsic job satisfaction, extrinsic job satisfaction and taking initiative; while an individual-centred climate was unfavourable for continuance commitment to the organization. (shrink)

This article discusses teaching as a profession, norms of teaching and ethics in teaching, particularly in Indian higher education. Like other professions, teachers possess specialized skills, knowledge and attitudes in area of their expertise, work in lieu of rewards and recognition and are guided by formal rules and informal conventions. The norms governing the teaching profession include higher-order values like integrity, empathy, respect and justice. The ethics in the teaching are conceptualized in the context of teachers, students, parents and communities (...) surrounding the college/university. The first two are more important in higher education than the last two. Accordingly, ethics in teaching of higher education cover: content and pedagogical competency, fair assessment, respect to stakeholders, professional conduct, student development, reasonable pay, perks and leaves, avoidance of dual relationships, counselling to students and parents and involvement in community development. (shrink)

This paper justifies the need for argumentative dialogues in groups to resolve ethical dilemmas. Examining earlier work on argumentative dialogues, further evidence has been added to explain the process. A decision on an ethical dilemma during argumentative dialogue depends on: the dissemination of arguments related to facts, value judgements and reflective world-views to group members; access to new argu ments; and persuasive and self-generated arguments that favour a choice. For effective argumentative dialogues in a group, ethical imperatives are derived for: (...) group composition; exchange of reasoned dialogues; and behaviour of group members. Differences between argumentative dialogues and group discussions are specified, and the superiority of the former process over the latter is stated. (shrink)