The valence–space metaphor research area investigates the metaphorical mapping of valenced concepts onto space. Research findings from this area indicate that positive, neutral, and negative concepts are associated with upward, midward, and downward locations, respectively, in the vertical plane. The same research area has also indicated that such concepts seem to have no preferential location on the horizontal plane. The approach–avoidance effect consists in decreasing the distance between positive stimuli and the body and increasing the distance between negative stimuli and (...) the body. Thus, the valence–space metaphor accounts for the mapping of valenced concepts onto the vertical and horizontal planes, and the approach–avoidance effect accounts for the mapping of valenced concepts onto the “depth” plane. By using a cube conceived for the study of allocation of valenced concepts onto 3D space, we show in three studies that positive concepts are placed in upward locations and near the participants’ body, negative concepts are placed in downward locations and far from the participants’ body, and neutral concepts are placed in between these concepts in both planes. (shrink)

Metaphors are cognitive and linguistic tools that allow reasoning. They enable the understanding of abstract domains via elements borrowed from concrete ones. The underlying mechanism in metaphorical mapping is the manipulation of concepts. This article proposes another view on what concepts are and their role in metaphor and reasoning. That is, based on current neuroscientific and behavioural evidence, it is argued that concepts are grounded in perceptual and motor experience with physical and social environments. This definition of concepts is then (...) embedded in the Structure-Mapping Theory, a model for metaphorical processing and reasoning. The blended view of structure-mapping and embodied cognition offers an insight into the processes through which the target domain of a metaphor is embodied or realised in terms of its base domain. The implications of the proposed embodied SMT model are then discussed and future topics of investigation are outlined. (shrink)