Abstract

The way we human beings approach the world has always been mediated. To be precise, it is mediated by interfaces. The starting point of this paper, therefore, will be to define, in the most general way possible, the interface. I will then focus mostly on the analysis of contemporary digital visual interfaces, and on how they changed the human way of perceiving. In the light of this analysis, I will highlight the “ideology” that spoils current interface design and allows contemporary interfaces to “deceive” us much more than previous technologies did. The central part of the paper will be devoted to illustrating the peculiar way in which digital visual interfaces capture attention and predispose to courses of action. The case study provided by TikTok will help to explain this mechanism. Finally, I will point out the possible negative effects of ideological interfaces and I will review some possible solutions.