Abstract

In the era of global digitalization, interfaces have become an essential part of social and cultural life, defining the interaction between the individual and the collective. The subject of this article is to analyze the relationship between interface design and socio-ethical aspects of society. The research focuses on how interfaces reflect and shape social norms and ethical values, influencing the processes of self-identification and social integration in the context of global digitalization. Special attention is given to the mechanisms through which interfaces contribute to the formation of personal and collective identity, as well as how they participate in cultivating cultural identities and ensuring accessibility and inclusivity in the digital space. The main goal of the research is to analyze the role of interfaces in the process of forming personal and collective identity, and their impact on the socio-ethical aspects of public life. The research methodology is based on an interdisciplinary approach, combining elements of social philosophy, cultural studies, and design analysis. Qualitative methods, including theoretical literature analysis and case studies, are used to investigate the influence of interfaces on social processes. The study highlights that interfaces facilitate social integration and cultural exchange, influencing socio-cultural identities and norms. Interface design, with its accessibility and inclusiveness, is crucial for social justice and ethical standards in the digital realm. It underscores the importance of ethical considerations in interface development, which significantly affects technology-society interaction and impacts social and cultural dynamics. The research advocates exploring interfaces' social and ethical implications in the digital era, suggesting new academic and practical research directions.