Abstract

This is a reprint of an article in a collection edited by Cristopher Cowton and Roger Crisp, Business Ethics: Perspectives on the Practice of Theory (1998). The article reflects on (a) the tension between aprioristic applied philosophy --geared to thought experiments constructible in the armchair-- and applied philosophy informed by contact with relevant practitioners; and (b) the tension between the content of business ethics and the receptiveness of a business audience to its moralising messages. The contrast between business ethics and medical ethics in these respects is discussed at some length.