A Map Leading to Less Waste

Proceedings of the International Association for Business and Society 20:302-313 (2009)
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Abstract

Stakeholder salience has proven an elusive measure of critical stakeholders. Existing stakeholder theory commonly focuses on firm-centric maps. The technique employed in this paper offers a measurable and visual approach to stakeholder salience. This paper operationalizes the stakeholder salience concept using an issue focus, furthering stakeholder theory while providing an example of its application.

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