Stakeholder Salience, Shifting Networks and Sustainability

Proceedings of the International Association for Business and Society 16:342-346 (2005)
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Abstract

The definition of sustainability is notoriously imprecise. Stakeholder salience and a better understanding of stakeholder networks can help to add clarity to sustainability in an organizational context. Case material drawn from a South American NGO will be used to demonstrate a new representation of stakeholder management information. This paper offers a tool for graphically describing and managing stakeholder relationships for sustainable development.

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