Abstract

The main goal of this research which is summarized in this article is to analyze the influence of the Neoliberal discourse on the constitution of Colombian´s subjectivity, from the late 20th Century to the early 21th Century. A Foucaultian interpretative analysis method was adopted to analyze the enunciations of the television and internet advertisements, in contrast to the enunciations of the Neoliberalism. The whole of this research was developed from an interdisciplinary focus guided by the Lacanian psychoanalysis framework