Abstract

In arguing against the view that the ethical standards for business are separate from normal interpersonal standards, virtue theory has been applied to business ethics in a limited manner. Previous virtue theorists have argued that this separation need not occur because the virtues for succeeding in business are congruent with civic and personal virtues. However, they have neglected the fact that virtue theory stresses that virtues are formed to fulfil certain desires, ends, and purposes of the person. Since ends are formed within a community, business and corporations should view themselves as members of the community which contributes to the ethical development of its individuals. Hence, I argue that business cannot have a separate standard of ethical behaviour than that of its community, because its goals are means which are subordinate to the ultimate goal of individual and community flourishing.