Abstract

The article explores the nature, purpose and means of influencing the public consciousness of the "Russian world" phenomenon. The origins of the project, the course of its implementation in the intellectual and power circles of Russian society are shown. It is proved that as an instrument of global competition, the "Russian world" project is an alternative to the Western project of cultural development and can be quite effective. The author concludes that under any development of events the perspective of thinking that opens within the paradigm of the "Russian world", taking into account its relevance in modern Russia, consolidating the potential and influence on the perception and interpretation of contemporary and historical events, will remain a weighty factor in shaping Russia's policy in the coming years.