Abstract

ABSTRACTEvaluative conditioning is proposed as a mechanism of automatic preference acquisition in dual-process theories of attitudes. Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132, 692–731. doi:10.1037/0033-2909.132.5.692). Evidence for the automaticity of EC comes from studies claiming EC effects for subliminally presented stimuli. An impression-formation study showed a selective influence of briefly presented primes on implicitly measured attitudes, whereas supraliminally presented behavioural information about the target person was reflected in explicit ratings. Of two minds forming and changing valence-inconsistent implicit and explicit attitudes. Psychological Science, 17, 954–958. doi:10.1111/j.1467-9280.2006.01811.x) This finding is considered one of the strongest pieces of...