Personal Responsibility for Improving Society

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Proceedings of the International Association for Business and Society 23:39-47 (2012)
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Abstract

This paper develops the case for establishing curriculum in business school that includes systems-based strategic decision-making. Pepperdine University’s certificate in Social, Environmental and Ethical Responsibility at their Graziadio School of Business is an example of a program that espouses values-based leadership, using the SEER lens as a framework that includes social and environmental values in the process of crafting a sustainable competitive advantage.

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