This article introduces two new concepts into the business ethics literature, moral management and moral maximization, and explains the ways to measure and implement these concepts using four major subcomponents of human rights, human freedoms, human equity, and human development. Each of these subcomponents is subdivided into eight factors or items, resulting in 32 specific and tangible measures of the morality of human behavior. Figures are provided to illustrate the relationships between moral management and moral maximization and their 32 submeasures.

The concept of the Golden Mean, which has been accepted as a behavioral guideline of human beings for thousands of years, is briefly reviewed. Several empirical studies in the field of organizational behavior are summarized as evidence that the concept has practical management applications. Based on the Golden Mean concept and its management empirical evidence, the authors propose a model of “Reasoned Responses” and its practical application to the decision-making process.