In Rethinking Applied Ethics Today, this paper would like to advance the concept of Ethics Consulting as a means of applying Applied Ethics in the practice of Bioethics. Applied Ethics is frequently described as a discipline of Philosophy that concerns itself with the application of moral theories such as deontology andutilitarianism to real world dilemmas. These applications however often remain restricted to the academic world and rarely reach the actual practice of those in urgent need of ethical guidance. Ethics Consulting (...) is an emerging concept in the field of Applied Ethics, but has already shown great potential in extending the gains of academic thought to everyday deliberations on ethical dilemmas. Connected to the Coherence and Common-Morality Theories in Bioethics, the focusof Ethics Consulting has since the mid-1980’s shifted from issues of content to those of process - from what the ethicist knows to what the ethicist does or enable. This shift not only remodelled the ethicist’s role to that of a facilitator in an inherently social process of moral inquiry, but also added the responsibility of keeping moral reflective spaces open where sound and shared processes of ethical deliberation can take place. Applying these developments in the Namibian context has already proved to be of great value to patients and Medical Aid Funds and also holds great potential in addressing the ethical demands placed on medical practitioners and clinics. (shrink)