Minette E. Drumwright [3]Minette Drumwright [1]
  1.  32
    PR Professionals as Organizational Conscience.Marlene S. Neill & Minette E. Drumwright - 2012 - Journal of Mass Media Ethics 27 (4):220-234.
    Scholars have long asserted that public relations (PR) professionals should play the role of organizational conscience, but little research has focused on why and how they play this role effectively. We found that PR professionals who played the role of organizational conscience had broadened conceptions of their roles and responsibilities, including a fervent duty to the public interest. This often put them in the position of providing criticism to powerful organizational players. Rather than raising their ethical concerns as persuasive orators, (...)
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    10.5840/Jbee20118131.Minette E. Drumwright - 2000 - Journal of Business Ethics Education 1 (1):365-369.