This article applies the analytic rigor of philosophy to the vexed topic of business strategy, and uses the objective, public evidence of business strategy as an existence proof for the possibility of free will and purpose in the private realm of subjective intentionality. The first part distinguishes three types of intentionality in philosophy—purposive intentionality, referential intentionality, and the problematic intentionality of a godlike, miraculous “inner intender.” After rejecting this third type of intentionality, and noting that its rejection saves the first (...) two types of intentionality from guilt by association, the second part draws parallels with three types of strategy in business: purposive, referential, and godlike. The first defines the goals and objectives of a company; the second picks out and targets consumers in market driven strategy; and the third, with the help of philosophical reflections, demands a rethinking of the function of leadership without reliance on a single, godlike leader. In the third part of this article, the existence proof from the public world of business is used to shed light on the possibility of intentionality in the private world of subjective intentionality. Finally, the article draws conclusions for its three audiences: for the philosophers, with credit to Nietzsche who saw it all, a greater clarity about intentionality and free will; for business people, greater clarity about the importance of purposiveness and strategic intent; and for business philosophers, a demonstration showing how—through strategy and intentionality—we can both create value and give meaning to the lives of our employees, ourselves, and our customers. (shrink)

(2014). Emergence, Story, and the Challenge of Positive Scenarios. World Futures: Vol. 70, Strategy, Story, and Emergence: Essays on Scenario Planning, pp. 52-87.

(2014). Toward Narrative Strategy. World Futures: Vol. 70, Strategy, Story, and Emergence: Essays on Scenario Planning, pp. 5-18.

(2014). Introduction to the Special Issue on Strategy, Story, and Emergence: Essays on Scenario Planning. World Futures: Vol. 70, Strategy, Story, and Emergence: Essays on Scenario Planning, pp. 2-4.

(2014). The Mind of the Scenario Thinker. World Futures: Vol. 70, Strategy, Story, and Emergence: Essays on Scenario Planning, pp. 44-51.

(2014). Virtue-Based Management. World Futures: Vol. 70, Strategy, Story, and Emergence: Essays on Scenario Planning, pp. 19-27.

This article will argue that there is a science of scenario planning; or at least a logos, a logic, a scenariology. Scenario planning is not predictive. But a good set of scenarios, scientifically developed, can reliably and predictably change minds. Scenario planning is both art and science. In joining the club of the sciences, scenario planning calls for a new kind of membership, or a new kind of science, one that, following Stuart Kauffman, relies on the importance of story. Hegel (...) tells us that all stories, all narratives include a conflict between desire and the law, intention, and necessity. Scenarios provide a way for communities to frame their intentions. They thereby effect "downward causality" on the present in order to project the present toward a preferred future. In fulfilling the promise of this new kind of science, scenario planning breaks with positivistic science, but without falling into a postmodern nihilism. Without setting out to do so, the discipline of scenario planning introduces us to a new epistemology, a new way of knowing the truth. Drawing on pragmatism, Wittgenstein, and Richard Rorty, this article reaches the conclusion that, for scenario planners, the future replaces objectivity as the horizon for justification. What is true? We'll see. (shrink)

This article examines the possible contributions the existentialist tradition might make to environmentalism. I note, first, that Martin Heidegger is a questionable ally, both because his relationship to technology is ambiguous, while his affiliations with the Nazis were not. But the larger existentialist tradition is valuable for the environmental movement because it opens up a field of possibilities for human creativity. Sartre serves as exemplary for the way he struggled with the dialectic between individual autonomy in his early philosophy of (...) freedom, and the needs of the collective as he confronted them in his later turn toward Marxism. But the demands of the collective are more reasonably confronted in the larger legacy of Hegel than in the more limited form they took in Sartre's Marxism. The article concludes that Sartre's struggles can be enlightening to those of us who now seek the joyful wisdom of existential freedom for the individual even as we confront the demands that environmental degradation will place on the collective. (shrink)

(2013). Systems Theory, Arrogant and Humble. World Futures: Vol. 69, The Complexity of Life and Lives of Complexity, pp. 332-344.