In the present thesis the characteristics of current consumer society are presented in the context of female-male relationships and any inter-human relationships. It has been shown that the ideology of consumption may have an impact on the changeability of female-male relationships, as well as on the stereotypical division of roles in a relationship. The importance of consumer ethics has here been emphasised. For this purpose, the model of erotic ethos, based on sexual aesthetics, has been discussed in this article. This (...) model is connected with the contemporary consumption model, in which one can compare material product consumption with relationship consumption. It seems that consumer ethics concerning relationships not only should consider current changes, but also, in the context of a relationship, bear in mind life ethos and sexual aesthetics. (shrink)

Fulfilling the doctor's duties properly requires intellectual self-education in which ethics as a branch of knowledge related to wisdom should act as a guide.

The ethical dimension of sexual education can referred to morality, religion and the ethos of life. Morality and religion exert pressure on certain behavior patterns. “Ethical eroticism” in relation to the theory of Development ethics implies a positive integration of sexuality with the ethos of life. “Ethical eroticism” in this area is not identical to sexual morality. Sexual morality is an external element as comprehended by a person, while “ethical eroticism” based on the ethos of life expresses a person’s moral (...) subjectivity. In the principles of development ethics, the emphasis is shifted to individual development, which is the reason for propounding the postulate of erotic self-education. (shrink)

The desire for happiness is the subject of not only academic but also didactic reflection. In relation to the notion of the role of desires in human life, happiness can be seen as a state in which we desire what we are able to achieve in a way that gives us satisfaction, joy – with the reservation that different levels of joy (and therefore different levels of happiness) are possible.