During the later 16th and 17th centuries, Scotland's elite, divided by the Reformation and afflicted by political upheaval, found consolation, and sometimes inspiration, in the teachings of ancient philosophy. The neo-Stoicism with which they especially engaged was a versatile and cosmopolitan body of thought which had developed in response to chronic instability across Europe. Influenced by its ideas about public and private life, which were discussed in poetry and drama as well as in letters, meditations and extended scholarly treatises, they (...) learned how to follow Stoic example - to prepare themselves for political duties, to confront the turbulence of their own world, and even to cultivate a justifiable retirement in the face of its irrational and uncontrollable furies. Examining figures as diverse as Buchanan, Drummond of Hawthornden, Hume of Godscroft, Gordon of Gordonstoun, the Marquis of Montrose, Alexander Ross, Robert Leighton and Sir George Mackenzie, this study traces the attempt made to educate Scots to transpose Roman morality onto early-modern society, providig at the same time an insight into the mental outlook and cultural horizons of the later Stuart elite. (shrink)

It is not uncommon for advertisers to present required product disclaimers quickly at the end of advertisements. We show that fast disclaimers greatly reduce consumer comprehension of product risks and benefits, creating implications for social responsibility. In addition, across two studies, we found that disclaimer speed and brand familiarity interact to predict brand trust and purchase intention, and that brand trust mediated the interactive effect of brand familiarity and disclaimer speed on purchase intention. Our results indicate that fast disclaimers actually (...) reduce brand trust and purchase intention for unfamiliar brands, suggesting that there are both economic and social responsibility reasons to use less rapid disclaimers for unfamiliar brands. Conversely, disclaimer speed had no negative effects on brand trust and purchase intention for highly familiar brands, presenting ethical tensions between economic interests (e.g., an efficient use of advertisement time) and social responsibility. We discuss the implications of our framework for advertising ethics, for corporate social performance, and for corporate social responsibility. (shrink)