Jean-Paul Sartre, in Being and Nothingness, develops the concept of “bad faith” in order to account for the paradoxical fact that knowledge can be ignorant of itself, and thus that a self-conscious subject can deceive itself while being aware of its own deception. Sartre claims that Freudian psychoanalysis would account for self-deception by positing an unconsciousness that guides consciousness without consciousness being aware of it. Therefore, Freudian psychoanalysis is an insufficient model with which to address bad faith. I disagree. There (...) is a specific psychic mechanism in Freud that answers Sartre’s criteria for bad faith, and it is called “disavowal” . Disavowal is the mechanism responsible for fetishism. And thus, fetishism is the Freudian account of bad faith. (shrink)