[Interactive and Immersive Practices; Critical Spatial Practices. The Augmented Reality of the Exhibition Space] The rise of installations, as well as immersive and interactive spaces, in both art and science museums has accustomed the public to heightened interactivity, leading to a better understanding of social, natural and scientific phenomena. These spatial systems have also paved the way for the production of innovative environments within exhibition design. This article aims to present a brief overview of the origins of immersive and sensory (...) practices at work in contemporary museums, and to evaluate the potential of these processes to generate critical thinking in the visitor. A concise description of the evolution of the operational and intellectual premise of these museums and their changing practices demonstrates the transformations that have occurred, their modalities, and their application in selected works, notably: The Weather Project by Olafur Eliasson presented at Tate Modern London; Diller + Scofidio’s media pavilion, Blur Building, in Yverdon-les-Bains in Switzerland; and the exhibition Sense of the City at the Canadian Centre for Architecture in Montreal. (shrink)