Abstract

This paper reflects on the present state of business ethics. The question has become more complex in an era of globalisation: cross‐border activities make it particularly difficult for companies to formulate effective ethical programmes which are true to core corporate values. The author presents his reflection in terms of a SWOT analysis, examining the strengths, weaknesses, opportunities and threats likely to be experienced by business ethics in the new millennium. He concludes that the challenge for business ethics is to work for global agreement on common values and common approaches to issues of integrity and trust in global business.