Abstract
Does shame have a limited moral role because it is associated with a loss of self-respect or is it an important emotional support for socially beneficial behaviours? Aristotle supports the latter position. In his ethical theory, he famously claims that shame is a semi-virtue essential in the habituation of moral norms. He clarifies this role in the Rhetoric’s lesser-known distinction between true and conventional shame, which implies human beings make subjective evaluations of those appropriated cultural norms. Importantly, he locates this potential for ethical assessment in friendship and not in public discourse, as he thinks it would be shameless to publicly evaluate moral rules. The article ends by exploring potential critiques to his position and argues that Aristotle’s approach makes shame indispensable for moral progress, even though we might want to consider some limited role for shameless public protest