Abstract

In a speech at the Independence Hall in Philadelphia (Pennsylvania) held on 4th of July when he was awarded with the „Peace Medal”, President Vaclav Havel has exemplified the meaning of the postmodern age as follows: a Bedouin, sitting on a camel, wearing jeans under his traditional clothes, drinking Coke and listening to a walkman with a Coca-Cola ad stuck onto the camel. True indeed. Closed cultures are breaking up and become westernized, and along with this development many ecological and social problems have occurred. From the standpoint of the given example, we could ask, where did the Bedouin get all this? Where can he recycle his empty tins? Let us discuss these social and ecological difficulties