Abstract

The purpose of this book is to illustrate the heuristic power of semiotics for the interpretation of texts. It oscillates between two poles: the concrete practical pole of encounter with specific texts and the theoretical pole of constructing a model for thematizing both the role of the reader and the structure of the text itself in the creation of meaning. The book consists of eight previously published, but widely scattered, essays of one of semiotics' most talented proponents, and it offers a welcome supplement to the materials contained in his A Theory of Semiotics, whose goal was a systematic overview of the whole field of sign theory.