"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature... this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement.

A collection of essays discusses such topics as the nature of perception, the semiotic links between cognition and language, and iconism, with imaginative fables featuring animal heroes to illustrate the main points.

Essays discuss poetry, communication, television, form, aesthetics, bad taste, and art.

"... fascinating throughout.... the book is recreative in the highest sense." —Arthur C. Danto, The New Republic "A gem for Holmes fans and armchair detectives with a penchant for logical reflection, and Peirce scholars." —Library Journal.

La crisi dello strutturalismo e i confini della semiotica in un volume importante della produzione di Eco. Un libro che trova la sua continuazione ideale in 'Lector in fabula'.

In this book, the Italian novelist and philosopher Umberto Eco presents a learned summary of medieval aesthetic ideas.

In the course of the long debate on the nature and the classification of signs, from Boethius to Ockham, there are at least three lines of thought: the Stoic heritage, that influences Augustine, Abelard, Francis Bacon; the Aristotelian tradition, stemming from the commentaries on De Interpretatione; the discussion of the grammarians, from Priscian to the Modistae. Modern interpreters are frequently misled by the fact that the various authors regularly used the same terms. Such a homogeneous terminology, however, covers profound theoretical (...) differences. The aim of these essays is to show that the medieval theory of signs does not represent a unique body of semiotic notions: there are diverse and frequently alternative semiotic theories. This book thus represents an attempt to encourage further research on the still unrecognized variety of the semiotic approaches offered by the medieval philosophies of language. (shrink)

Esperimento mentale: siete Immanuel Kant, vi trovate in Australia, e ve ne state andando a passeggio. A un tratto scorgete una strana bestiola in riva al lago. Ha gli occhi di una talpa, ma sarà grande dieci volte tanto. Ha il becco di un’anatra, ma non ha le ali; e non ha piume bensì una fitta pelliccia che la fa assomigliare semmai a una lontra. La coda poi sembra quella di un castoro; e le zampe hanno dita palmate, ma con (...) artigli. Insomma, è proprio uno strano animale (ammesso che sia un animale e non una creatura degli inferi o lo scherzo di un taxidermista) nel quale certamente non vi siete mai imbattuti e di cui sicuramente non aver mai sentito parlare. Domanda: che cosa dunque state vedendo? Siete incappati in un ornitorinco. Ma attenzione: l’esperimento richiede che vi immedesimiate in Kant, e ai tempi di Kant l’ornitorinco non era ancora stato scoperto. Per meglio dire: non era ancora stato scoperto e classificato dai naturalisti europei, che ci avrebbero impiegato quasi un altro secolo prima di trovargli un posto nell’ordine sui generis dei mammiferi ovipari. Il vecchio Immanuel non ne sapeva nulla, non ne aveva il concetto; quindi voi non potete rispondere che state vedendo un ornitorinco. State vedendo quella cosa lì e basta. Il problema è cosa significhi dire che state vedendo quella cosa dato che non avete la più pallida idea di che cosa stiate vedendo. (shrink)

Why are we deeply moved by the misfortune of Anna Karenina if we are fully aware that she is simply a fictional character who does not exist in our world?But what does it mean that fictional characters do not exist? The present article is concerned with the ontology of fictional characters. The author concludes thatsuccessful fictional characters become paramount examples of the ‘real’ human condition because they live in an incomplete world what we have cognitive access to but cannot influence (...) in any way and where no deeds can be undone. Unlike all the other semiotic objects, which are culturally subject to revisions, and perhaps only similar to mathematical entities, the fictual characters will never change and will remain the actors of what they did once and forever. (shrink)

A mesure qu'ils avancent dans leur œuvre de prospection, les sémioticiens s'aperçoivent que tout est communication, la langue bien sûr, mais aussi les images, les sons, les objets, les gestes, et que tous ces phénomènes constituent des systèmes de signes qui doivent être étudiés en ramenant chaque message aux codes qui en régissent l'émission et la compréhension. Comprendre les systèmes de signes impose toutefois d'envisager les codes comme des structures, puis de recouvrir à des structures toujours plus vastes, dans un (...) mouvement de régression vers la matrice originelle de toute communication possible, vers un prétendu Code des Codes qui devrait représenter la détermination " naturelle " précédant toute culture. Mais si la sémiotique s'engageait dans cette voie, elle ne pourrait qu'aboutir à la " source " de toute structure possible, forcément non structurée, à ce qu'Umberto Ecco appelle la structure absente. Son livre, tout en refusant ce Code des Codes, essaie de montrer que tout acte communicatif est dominé par la présence massive de codes socialement et historiquement déterminés. La sémiotique découvre ainsi dans la dialectique entre code et message les rapports entre l'univers de signes et l'univers des idéologies, qui se reflètent dans les modes communicatifs préconstitués, et elle relie le monde des choses au monde de la culture, qui formalise les choses non pas pour les reconnaître comme elles sont mais afin de les transformer. Après avoir étudié dans L'œuvre ouverte (1965) les structures des langages expérimentaux de l'art contemporain, Umberto Ecco traite ici l'ensemble des problèmes sémiotiques et ce livre constitue à la fois sa contribution à la recherche en cours et le panorama actuellement le plus vaste et le plus complet sur les préalables constitutifs à toute sémiotique et sur l'état présent du structuralisme. (shrink)

As the only book-length treatment of Aquinas's aesthetics available in English, this volume should interest philosophers, medievalists, historians, critics, and ...

"... an excellent collection... " —Journal of Language & Social Psychology An important collection of original essays by well-known scholars debating the questions of logical versus psychologically-based interpretations of language.

In a companion volume to his "History of Beauty," the renowned philosopher and cultural critic analyzes our attraction to the gruesome, horrific, and repellant in visual culture and the arts, drawing on abundant examples of painting and sculpture, ranging from antiquity to the works of Bosch, Goya, and others.

What is beauty? What is art? What is taste and fashion? Is beauty something to be observed coolly and rationally or is it something dangerously involving? So begins Umberto Eco's intriguing journey into the aesthetics of beauty, in which he explores the ever-changing concept of the beautiful from the ancient Greeks to today. While closely examining the development of the visual arts and drawing on works of literature from each era, Eco broadens his enquiries to consider a range of concepts, (...) including the idea of love, the unattainable woman, natural inspiration versus numeric formulas, and the continuing importance of ugliness, cruelty, and even the demonic. Professor Eco takes us from classical antiquity to the present day, dispelling many preconceptions along the way and concluding that the relevance of his research is urgent because we live in an age of great reverence for beauty, "an orgy of tolerance, the total syncretism and the absolute and unstoppable polytheism of Beauty." In this, his first illustrated book, Professor Eco offers a layered approach that includes a running narrative, abundant examples of painting and sculpture, and excerpts from writers and philosophers of each age, plus comparative tables. A true road map to the idea of beauty for any reader who wishes to journey into this wonderful realm with Eco's nimble mind as guide. (shrink)

La metafora nella tradizione retorica medievale. Filosofia, teologia e limiti del discorso metaforico. Metafora, allegoria e simbolismo. Tommaso, Dante e lo pseudo Dionigi.

Le traduzioni latine della Poetica e della Retorica atistoteliche. Gli equivoci del commento di Averroè alla Poetica. Ermanno il Tedesco e Guglielmo di Moerbeke.

Univocità o equivocità del linguaggio umano applicato alle realtà divine. Analogia di attribuzione e analogia di proporzionalità: fondamento metafisico e valore conoscitivo.

In this short discussion of the Irish modernist writer, the author establishes a link between the mind of James Joyce and medieval theology. He shows how Joyce's fiction was suffused by his reading of St. Thomas Aquinas, Giordano Bruno and Nicola da Cusa and the book creates a dialogue between the saint, the novelist and the critic.

Enfoque revolucionário e atual dos problemas da estética e da teoria da informação, este livro é uma leitura obrigatória para todo aquele que, de algum modo, se ocupa da literatura, do teatro, da crítica, da publicidade, do design industrial e das artes plásticas, entre outras áreas. - As sucessivas reedições e o papel que desempenharam na formação e no debate de ideias, bem como na visão e na escritura de mundo que a antropologia, a semiótica e a tecnologia instituíram no (...) Brasil como marcos e critérios de contemporaneidade, subscrevem em sua totalidade a leitura desta Obra Aberta que a editora Perspectiva fez e cuja validade esta nova edição, revista e ampliada, confirma plenamente. (shrink)

Per Aristotele la metafora non è un semplice ornamento del discorso ma possiede valore conoscitivo, perché consente di conoscere il simile e di cogliere concetti affini. Negli autori medievali la metafora mantiene la funzione di strumento di conoscenza?

An erudite and witty collection of Umberto Eco's essays on mass culture from the 1960s through the 1980s, including major pieces which have not been translated into English before. The discussion is framed by opposing characterizations of current intellectuals as apocalyptic and opposed to all mass culture, or as integrated intellectuals, so much a part of mass culture as to be unaware of serving it. Organized in four main parts, "Mass Culture: Apocalypse Postponed," "Mass Media and the Limits of Communication," (...) "The Rise and Fall of Counter-Cultures," and "In Search of Italian Genius," Eco looks at a variety of topics and cultural productions, including the world of Charlie Brown, distinctions between highbrow and lowbrow, the future of literacy, Chinese comic strips, whether countercultures exist, Fellini's Ginger and Fred, and the Italian genius industry. (shrink)