Public Relations and Rawls: An Ill-Fitting Veil to Wear

Journal of Mass Media Ethics 27 (3):163-176 (2012)
  Copy   BIBTEX


John Rawls's ?veil of ignorance? approach to ethical decision making is a staple in mass media ethics literature, but Rawls's overarching theory of distributive justice receives less consideration in public relations ethics than in other communication disciplines. Public relations ethicists who describe the veil often divorce it from Rawls's original intention. This paper describes Rawls's theory; its uses and misuses in contemporary discussions of public relations ethics; six reasons why the veil seems to be a difficult fit for public relations practitioners; and Rawlsian considerations in the context of three commonly accepted public relations models



    Upload a copy of this work     Papers currently archived: 92,931

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

An Overview of the Public Relations Function.Shannon A. Bowen - 2010 - Business Expert Press. Edited by Brad Rawlins & Thomas R. Martin.
Are public relations texts covering ethics adequately?Thomas H. Bivins - 1989 - Journal of Mass Media Ethics 4 (1):39 – 52.
Applying ethical theory to public relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
Rawls and the outlaws.Henry Shue - 2002 - Politics, Philosophy and Economics 1 (3):307-323.
Reconciling Public Reason and Religious Values.James P. Sterba - 1999 - Social Theory and Practice 25 (1):1-28.
Universalism versus relativism in public relations.Hyo-Sook Kim - 2005 - Journal of Mass Media Ethics 20 (4):333 – 344.
Should a public relations code of ethics be enforced?Yi-Hui Huang - 2001 - Journal of Business Ethics 31 (3):259 - 270.


Added to PP

32 (#514,490)

6 months
7 (#489,614)

Historical graph of downloads
How can I increase my downloads?