Journal of Mass Media Ethics 20 (4):333 – 344 (2005)
AbstractChoosing for whom to work is one of the most difficult ethical questions public relations practitioners have to address. This article attempts to examine the issue of client choice in the philosophical context of universalism versus ethical relativism. In this article, while acknowledging that differences between cultures exist, I argue public relations practitioners should take a universalistic approach in choosing their clients because ethical relativism itself is seriously flawed.
Similar books and articles
Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW]Cornelius B. Pratt - 1991 - Journal of Business Ethics 10 (3):229 - 236.
A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management.Katie R. Place - 2010 - Journal of Mass Media Ethics 25 (3):226-245.
The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest.Kevin Stoker & Megan Stoker - 2012 - Journal of Mass Media Ethics 27 (1):31-45.
Should a Public Relations Code of Ethics Be Enforced?Yi-Hui Huang - 2001 - Journal of Business Ethics 31 (3):259 - 270.
Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'.David Martinson - 1995 - Journal of Mass Media Ethics 10 (4):210 – 222.
Applying Ethical Theory to Public Relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
Ethical Standards and Ideology Among Korean Public Relations Practitioners.Yungwook Kim - 2003 - Journal of Business Ethics 42 (3):209 - 223.
Added to PP
Historical graph of downloads
Citations of this work
Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners.Soo-Yeon Kim & Hyojung Park - 2011 - Journal of Business Ethics 103 (4):639-653.
Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies.Erin Schauster & Marlene Neill - 2017 - Journal of Media Ethics 32 (1):45-60.
An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations.Soo-Yeon Kim & Eyun-Jung Ki - 2014 - Journal of Mass Media Ethics 29 (4):238-257.
Mortality Morality: Effect of Death Thoughts on Journalism Students' Attitudes Toward Relativism, Idealism, and Ethics.David Cuillier - 2009 - Journal of Mass Media Ethics 24 (1):40-58.
References found in this work
The Elements of Moral Philosophy.James Rachels & Stuart Rachels - 2019 - New York, NY: McGraw-Hill Education.
Situating the Self: Gender, Community, and Postmodernism in Contemporary Ethics.Seyla Benhabib - 1992 - Routledge.
Situating the Self: Gender, Community, and Postmodernism in Contemporary Ethics.Seyla Benhabib - 1992 - Polity.