A Response to “Getting to the Bottom of ‘Triple Bottom Line’”

Business Ethics Quarterly 17 (1):105-110 (2007)
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Abstract

Wayne Norman and Chris MacDonald launch a strong attack against Triple Bottom Line or 3BL accounting in their article “Gettingto the Bottom of ‘Triple Bottom Line’” (2004). This response suggests that, while limitations to 3BL accounting do exist, the critique of Norman and MacDonald is deeply flawed.

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Getting to the Bottom of “Triple Bottom Line”.Chris MacDonald - 2004 - Business Ethics Quarterly 14 (2):243-262.

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