Rescuing the baby from the triple-bottom-line bathwater: A reply to Pava

Business Ethics Quarterly 17 (1):111-114 (2007)

Abstract

We respond to Moses Pava’s defense of the “Triple Bottom Line” concept against our earlier criticisms. We argue that, pacePava, the multiplicity of measures that go into evaluating ethical performance cannot reasonably be compared to the handful of standard methods for evaluating financial performance. We also question Pava’s claim that usage of the term “3BL” is somehow intended to be ironical or subversive

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Author Profiles

Chris MacDonald
Ryerson University
Wayne Norman
Duke University

References found in this work

Getting to the Bottom of “Triple Bottom Line”.Chris MacDonald - 2004 - Business Ethics Quarterly 14 (2):243-262.

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