Abstract

This paper presents a discussion about the ongoing search for seemingly faddish new events in the Olympic programme, such as golf, rugby, and BMX cycling, which may be intended to liven up the Olympic Games to maintain public appeal. Whilst programme space may be a logistical concern, there is also an aesthetic debate over how the avant-garde in sporting events may take precedence over the classic, more established events with which we are familiar. Consequently, a number of questions are posed in this paper which explores the aesthetic and commercial implications of Olympic taste through the selection and rejection of Olympic events. The paper concludes that the current popularity of the Olympic Games may hang upon a frail sequence of dependencies: an overburdening commercial interest resting upon an illdefined aesthetic purpose or identity