Clash of Civilizations, Sports Events and Harmony Communication Beijing Olympic Games on the Significanceand Role of Communication about Chinese Cultural Heritage

Proceedings of the Xxii World Congress of Philosophy 47:45-57 (2008)
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Abstract

Beijing Olympic Games is a Globalization sports events, also is a great chance to show Chinese cultural heritage. Throughout the Western cultural. The Chinese cultural understanding has always stayed in "Orientalism" to the "Oriental fever" among the transition. How the Olympic Games as an opportunity to make the “Harmony Communication”？To achieve cultural heritage in China in the Context of Globalization be "reassessed." Further evaluation of role and significancein spreading about Chinese cultural Beijing Olympic Games.

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