Abstract

Providing sport psychology services to athletes and coaches before and during the Olympic Games presents a number of ethical concerns and challenges for the practitioner. These challenges are amplified by the nontraditional way in which sport psychology services are delivered, requiring careful attention to maintaining ethical behavior no matter the setting. The purpose of this article is, from the perspective of sport psychology consultants employed by the U.S. Olympic Committee, to outline specific challenges, including prolonged travel with teams, multiple relationships, and such Olympic Games-related issues as dealing with the media, team identification, servicing multiple teams simultaneously, and practitioner self-care. Strategies for coping with these challenges, as well as questions to ponder, are also presented as a way to increase awareness of this field's unique challenges for the aspiring practitioner.