"Observation" in Aristotle's Theory of Epideictic

Philosophy and Rhetoric 9 (3):162 - 174 (1976)
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Abstract

The article attempts to determine whether aristotle's conception of epideictic rhetoric included not only display of the orator's powers but also the functions of judgment and comprehension. It is argued that the term "theoria" or "observation" implies judgment and comprehension as well as perception as the function of epideictic, Therefore paralleling the faculty of practical understanding as described in the "nicomachean ethics". The result is a view of epideictic as an intellectual process through which the audience assesses the speaker's ability to make judgments and, In turn, Receives critical insight into the praiseworthy or blamable object

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