Abstract

At least since the time of Plato’s writings, epideictic rhetoric has been criticized as deceptive, as epistemologically bankrupt, and as politically irrelevant. Aristotle himself emphasizes that the key ‘topic’of epideictic is amplification and stresses that the epideictic orator chiefly adds ‘size’ and ‘beauty’ to widely shared memories. This paper reinterprets Aristotle’s statements and argues that Aristotle’s account brings to light significant civic resources embodied in epideictic. A genuine statesman uses ceremonial speech to articulate and explain a regime’s underlying ethos and purposes; thus he defines the regime’s telos and orients the citizenry toward it. In that way, it is argued, epideictic oratory is not the trivial cousin of deliberative and judicial rhetoric, but rather the rhetorical genre whose essential function is to explain and defend the fundamental building blocks of the regime