Abstract

Nothing personal? Tension and mediation of Personalization in Medicine Personalized medicine aims to develop tailored treatments for individual patients, linking biological knowledge with personal responsibility towards health. The aim of this paper is to analyze the tension and the mediation between these polar opposites. Taking into account the mediation theory by philosophy of technology, we are going to prove the paradox of personalized medicine, turning into a statistical knowledge and a de-personalized practice. It appears to be a new social strategy to foster personal initiative, in order to have a healthy conduct, supported by analysis of objective data, on a personal and general basis.