Abstract

Blair articulates a concept of argument that suggests, as he puts it, that argument is a normative concept (Blair, Informal Logic 24:137–151, 2004, p. 190). Put roughly, the idea is that a collection of propositions doesn’t constitute an argument unless some taken together constitute a reason for the remaining proposition and thereby support it enough to provide at least prima facie justification for it (Blair, in: Blair, Johnson, Hansen, Tindale (eds) Informal Logic at 25, Proceedings of the 25th anniversary conference, Ontario Society for the Study of Argumentation, 2003, p.173). My primary task in this paper is to advance an understanding of the illative unit of argument and the reasons associated with it that provides an intuition pump for a normative concept of argument. My aim is to advance a positive consideration in favor of a normative concept of argument that motivates its further development. I take the normative concept of argument I defend here to be in the same ballpark as the one Blair characterizes.