Abstract
We have witnessed a fundamental change of perspective in the conception of reference. What the proponents of the new approach criticized and what they proposed to abandon is relatively clear; it is much less clear though what is at the heart of the philosophy that inspired the change. The proponents of the new approach all agreed in disagreeing with Frege: natural languages may, and in fact do, contain expressions that refer without the mediation of a Fregean sense. The core motto of the revolution can thus be summarized in a phrase: there are linguistic devices of pure reference. It is difficult though to put one's finger on a clear characterization of what pure reference consists in. This is so, I believe, because, underlying the anti-Fregean slogans, there are two different ideas which are not just two conceptually different ways of characterizing the same phenomenon. The two conflict in the classifications that they generate, because they rely on different conceptions of the essence of pure, genuine reference.