Abstract

Interviews with 111 African-American and European-Americans investigated racial differences in viewer evaluations of ethically controversial TV news stories. The study focused on judgments of whether three news stories (Genniger Flowers's alleged affair with Bill Clinton, a hit-and-run accident, and racial discrimination by Realtors) should be aired, the criteria applied in reaching those judgements, and the indications of reasons to attend to or to reject each story. No simple relationship was found between race and judgments of whether the stories should be aired, but when story relevance was considered, the relationship became clearer. There appears to be a complex relationship between the viewers' lived experience, story content, and story evaluation.