Assessing ethical sensitivity in television news viewers: A preliminary investigation

Journal of Mass Media Ethics 10 (2):69 – 82 (1995)
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Ethical sensitivity is a precursor to mora1 judgment in that a person must recognize the existence of an ethical problem before such a problem can be resolved. It is an important concept, yet it has received little attention from ethics scholars. This preliminary and exploratory study indicates that ethical sensitivity can be identified in viewers' reactions to and evaluations of ethically controversial television news stories, that diferent levels of ethical sensitivity are evident in discussions of television news stories, and that there are at least 3 dimensions by which ethnic sensitivity may be evaluated: time, breadth, and depth.



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