Ethical aspects of sponsorship

Journal of Business Ethics 17 (9-10):1103 - 1110 (1998)
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Abstract

The paper regards sponsorship as an agreement, in which the sponsor undertakes an action with economic nature for the sake of a sponsored subject. Typical cases related to unethical conduct of sponsors and subjects are described, as well as some social contexts of sponsorship and its influence on the public opinion.

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2004

DOI

10.1023/a:1006027601493

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